Building Foodies: Small Business to Great Success
Filipinos have been heavily influenced to Western tradition and culture. From television shows, movies, fashion, and food. Many have been exposed to everything from a very young age. There are many businesses creating new ways to highlight and bring in more of their culture here in the Philippines. An example of this is through Burgoo American Bar & Restaurant. It is one restaurant many Filipinos are familiar with where you can experience that Western culture.
Burgoo is a Filipino-owned brand conceptualized by its owners and Managing Director, Albert Alavera, the man behind Burgoo’s success in the Philippines, despite it being an American themed restaurant. With deep commitment, hard work, and perseverance, Burgoo’s Albert Alavera is a great example of a small business turned into a successful one.
In the early 1980s, Albert Alavera washed dishes at a pizza shop in Manila while studying at the University of the East with a degree in marketing management. He learned new skills and worked his way up in the food industry over the next decade. His hardwork and dedication brought him from being a service crew member to a managerial position.
Albert Alavera took different culinary courses abroad and immersed himself in different cultures. He trained as a restaurateur and entrepreneur in Singapore, New Orleans, Barcelona, and London, honing his talents. After leaving his pizza chain in the mid-1990s as the vice president for operations in the Philippines, he then teamed up with a bakeshop operator to form a restaurant business that now has more than a dozen stores.
Alavera believes that the struggle he faced in his food industry career motivated him to work even harder to fulfill his dream. He concentrated the “family-concept” system on restaurant chains of Burgoo. With its classy and charming interiors showcasing American history and pop culture, the restaurant’s relaxed, casual dining atmosphere adds character to the restaurant.
This family restaurant also brings every customer the feeling of belonging, carrying the banner “At Burgoo it’s always a family treat” and a combined idea of eating and entertainment where parents can connect with their children, friends, and colleagues.
Employees are trained to deliver the best service, quality food, cleanliness, and value-for-money. With the success of this small business, Albert Alavera decided to expand his store. He wanted to turn this single store into a chain that can provide great job opportunities and work for people.
To date, Burgoo has quite a lot of fresh and delicious dishes and almost 70 food items and 40 concoctions of drinks or beverages. Alavera claims its bestsellers are supreme Caesar seafood. The Seafood Caesar Supreme, a traditional Caesar salad topped with fried calamari, grilled shrimp, crabmeat, Parmesan cheese, and croutons, is among the most requested items and the Shrimps & Ribs Platter. A mouth-watering meal enjoyed with fries and grilled corn on the cob, barbecued baby back ribs, and Cajun-spiced fried shrimp.
Behind every brand has a great mind and an inspiring journey. As for Albert Alavera, the journey has never been easy but it is better to step forward than to give up. This is the goal of Burgoo, to give customers the value of their money, a friendly ambience, quality food and amazing service.
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