Knowledgebase: How To Attract Customers To Your Store

Starting up a business requires more than just having enough money to set up an investment fund. You need to lay out your business strategies for the company, its potential market growth over the years, and its profitability index wherein you can track how much you have outgrown your business after a period of time. 

While the e-commerce market has been rapidly expanding due to this pandemic, the competition within certain industries intensifies promptly as business owners need to adapt to the new set of consumers’ buying behaviors. As we lean towards the new age of technology-dependent generation, the struggle that many entrepreneurs, like yourself, usually face is catching the attention of your target customers. That is why we have come up with 6 tips on how you can make your customers notice your store and help you elevate their shopping experience.  

Make your products stand out 

To make your business stand out, you first need to conceptualize ideas on how you want to present your products.  You need to construct a marketing plan so that they are in line with the goals and objectives that your brand wants to achieve. Make sure that the products that you offer have a competitive advantage compared to other businesses in your chosen industry.  Think of ways on how you can differentiate them, either in terms of value proposition, product costs, benefits to the users and its functionality as a whole. Your products must leave a long lasting mark on the minds of your customers because this will promptly make your company thrive. 

Provide promotions, sales and discounts

Everyone just loves a sale! As a business owner, you have the responsibility of making sure that your products are widely available to your customers at their convenience. Your company must be able to reach out to as many people as possible. You can do so by giving out free sample discount codes, coupons and more. By doing this, not only are you showing an effort to interact with your customers, but it also encourages your customers to grab the opportunity of saving a little amount of money if and when special events and promos come up. Word of mouth chatter can go a long way, so it is important for you to use any kind of advertisements within your budget and free time. It is also a need for you to learn the basics of content writing in order for a person to read more and learn more about the product that is being offered by your business. 

Make use of the technology today

A lot of businesses gave in to the idea of social media marketing especially when the pandemic started to take a toll on other physical retail outlets nationwide. Social media platforms are considered to be the largest retail platform to date. Using this type of platform can test your marketing skills and push you and your business to the digital era. With just a click of a button, you can already go through so many websites and access a huge load of data. 

Even if you already have a good business portfolio set up on social media, now is a good time to evaluate your strategies and think of the advancements that you would forego for your shop. Social media platforms have their own set of audiences and target customers. Each of them play out a big role in society today. That is why selecting the best marketplace for your shop is crucial for any business.

Another step to consider for a business ( such as an online food business) is joining online platforms such as online markets and bazaar to widen the reach of your brand and making it more accessible to your target audience. TippyMart, the Philippines’ First online food bazaar and market where food sellers can display, promote and sell their products all in one place, making it easier for their market to find them!

Find new ways to offer your services

This pandemic has urged a lot of well – known companies to temporarily shut down their franchisee and push to online marketing and retailing. As a business owners, make it a habit to personally and deeply convey your gratitude for potential, recurring and loyal market customers. Your goal must be selling your brand image beyond your products but the struggle that lies in this idea is adapting to the New Normal of consumer’s buying habits. 

Hire the right kind of people 

In a business, you would need to have people who support your growth in terms of career development, professional development and personal development. You would want to create a circle of people that also share the same values and certain ideologies that you have as a business owner. Your customers need to see how well invested you are in your employees and managing staff to the extent of giving them free training and seminars which would allow them to hone their expertise and capabilities as a skilled worker. 

Always ask for feedback 

Feedback from customers is beneficial to the company. These comments and suggestions highlight what the company and brand is doing well in and also where your brand can improve on further.  As a business owner, you should brainstorm fresh new ideas and be open to any criticism that you may or may not encounter throughout your business ventures. Do not take them personally. Rather, make them your motivation to do better the next time that critic visits the shop. 

In a fast-paced marketing environment, the only thing that you can control is the approach you want to make in venturing out business operations. Your focus has to be on attracting existing consumers and potential target buyers. These 6 tips would become a handy guide for you to know whether you are on the right track towards success. This would also make it easier for you to establish a strong foundation of possible consumers. There are still a lot of ways you can attract your customer’s attention, you just have to figure out which one works best for you and your store.